Jose Luis Martinez de Larramendi was born in San Sebastian, Spain.  While living in Spain he earned his Law Degree.  Jose is now married with three children living in Newton Massachusetts.  He is a Board Member with the Boston Chamber of Commerce and very involved in the community around Boston.

Jose Luis joined Primark in September 2008 as Director General Spain & Portugal.  Jose Luis was instrumental in Primark gaining Number 1 volume market share position in Spain and Portugal and played a key role in the company’s successful entry into France opening the first 5 stores.

In January 2015, Jose Luis was appointed President of Primark US Corp.  Since arriving in June 2015, Jose has led the Primark USA expansion.  From September 2015 to May 2018 Jose has overseen the opening of the first 9 US Stores and a depot in Bethlehem, PA of 638,000 sq. ft.  Jose is currently planning the opening the 10^th US Store in American Dream, NJ for September 2019.  Primark has also announced an upcoming 11^th store to be opened at Sawgrass Mills Mall in Sunrise, FL.

Jose oversees the Corporate Business Office of 23 employees with leaders in HR, IT, Finance, Payroll, and Law.  There are currently 2,000+ employees in Primark US.

Prior to Primark, Jose Luis held a number of senior positions within the C&A Group in Europe over a 20 year period including Chief Operations Officer Spain and Portugal.